The founders of Inora Technologies have great respect for the role of metrology and verification in the quest for manufacturing excellence.   


They have a vision that Inora’s unprecedented capabilities will be deployed broadly for the benefit of their clients around the world.


Ingobert Schmadel

Founder & President

Ingo earned his Masters degree in 1983 from the University for Applied Sciences in Mainz, Germany. He started his career as the Head of Survey and Alignment for the Heavy Ion Accelerator Facility in Darmstadt, Germany. In 1991, he started an advanced mobile metrology services business for Aerospace and Automotive. In 2000, Ingo began a scientific collaboration on a unique error detection algorithm and became a visionary regarding numerical balancing technology.  This work led to the launch of Inora Technologies in 2001 in Ann Arbor , Michigan — a sister company of Ellipsoid Analytics.

Today, Ingo continues to be the President of Inora, and also President of Ellipsoid Analytics.

Tony Schultz

Chief Operations Officer

Tony has more than 25 years experience in the automotive industry. Most recently he was Vice President, Americas, for Honeywell Turbo Technologies. Prior to this, Tony was VP Customer Management for Honeywell Turbo Technologies, during which time he had responsibility for the company’s worldwide relationships with key Honeywell customers, including Caterpillar, General Motors and Fiat/Iveco. He also served as Vice President of the Toyota and Honda Business Units in the Asian OEM Division of Lear Corporation.

During his career at Lear he has held a variety of commercial roles with increasing responsibility including Vice President, North America for the Asian OEM division and Vice President of Japanese joint ventures.

Wayne Brannon

Chairman & Senior Advisor

Wayne is an international executive who has worked in more than 80 countries for over the past 40 years.  Most notably, he served as President & Managing Director of Chevrolet Europe from 2006 to 2012 — re-launching the brand across 37 countries and turning-around a struggling business. During this time, Wayne also held the titles of Vice President GM Europe, VP of GM International Operations and CEO of Cadillac Europe.

In 2013, Wayne was the interim CMO for VW of America. More recently, he has worked with multiple companies across many industries as a management consultant, an executive coach and a strategic partner driving business performance.  Wayne recently formed Ellipsoid Analytics with the team and intends to spread the unprecedented technology around the world to capture the greatest human benefit — including in its expression of manufacturing excellence at Inora.